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The Sales Cycle, what it means

And how to use it.

Here is a fantastic depiction of THE sales cycle, yes it's yours too, When I sit with marketing teams, Business managers, and entrepreneurs we will be working through an analysis of each stage and identifying where there are strong initiatives, poorly executed initiatives, and missing elements to create a powerful well rounded and complete marketing strategy designed to move people consistently through the funnel and lets not forget that Retention or Raving Fans require attention as well.

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Can you readily identify how you are managing the 3 types of traffic for each level?

1. The traffic you own,

2. Traffic you can Control, and

3.Traffic you can not control.

Each level of the funnel should have a clearly defined and executable strategy and tactic for each kind of traffic to maximize your marketing potential.